Bower Croft

Start with an audit of your existing content marketing

If you fail to plan, you plan to fail.

Work with Bower Croft on a solid audit of your existing podcast, video, and content marketing efforts. We’ll devise a plan that is cost efficient, time efficient, and gets your brand on the right path to creating the content your audience needs.

Let’s explore some of the reasons why we start with a content audit:

1. Identify areas for improvement: Auditing your content marketing efforts allows you to identify areas where your strategy may be falling short, so you can make adjustments and improvements.
2. Measure success: Auditing enables you to measure the effectiveness of your content marketing efforts by analyzing data such as website traffic, engagement, and conversions.
3. Prioritize efforts: By evaluating the performance of different pieces of content, you can prioritize your efforts and focus on the types of content that are resonating with your audience.
4. Align with business goals: An audit can help ensure that your content marketing efforts align with your overall business goals and objectives.
5. Budget allocation: Auditing your content marketing efforts allows you to identify which areas are working well and which are not, so you can allocate your budget more effectively.
6. Benchmarking: Auditing can help you set up a benchmark of your performance over time, so you can track your progress and measure your performance over time.
7. Optimize the customer journey: Auditing allows you to identify where in the customer journey your content is falling short, so you can optimize the overall customer experience.

Bower Croft focuses on short-form and limited series content production. Because our clients produce limited runs of content, they often need us to stay in the loop with their team to ensure all marketing & content efforts run smoothly.

Here are some reasons why hiring us to be your accountability team for podcasts, video, and content marketing is the right choice:

1. Motivation and accountability: Being a part of an accountability group can provide motivation and accountability for producing a podcast or content marketing. Members of the group can hold each other accountable for meeting deadlines, achieving goals, and staying on track.
2. Collaboration and feedback: An accountability group can provide an opportunity for collaboration and feedback on podcast ideas, content marketing strategies, and overall performance. Members can share their knowledge and expertise and provide constructive criticism to help improve the overall quality of the podcast or content marketing.
3. Networking: An accountability group can provide an opportunity for members to network with other individuals in their field, which can lead to new opportunities, collaborations, and partnerships.
4. Idea generation: Being a part of an accountability group can generate new ideas and inspiration for podcast episodes and content marketing strategies. Group members can challenge each other to think outside of the box and come up with new and innovative ideas.
5. Support: An accountability group can provide support for members when they experience challenges or setbacks. Group members can provide encouragement and reassurance, which can help keep members motivated and on track.